Google’s Digital Garage – a beginner’s toolkit for marketing success

I recently ended my time working as a social media marketing manager for a Nottingham based estate agent. To facilitate the handover I had a number of meetings with my successor and they got me thinking - what's the best way to get started with digital marketing? My colleague was a beginner in the field, … Continue reading Google’s Digital Garage – a beginner’s toolkit for marketing success

Show don’t tell – Dark Souls and the value of content marketing 

Whether a consumer is presented with a masked figure with a penchant for existential dread or an incisive piece of analysis on the current real estate market, you can be sure that thought and conviction were requisite components in the creation of their experience. “Show don't tell” has become something of a mantra for game … Continue reading Show don’t tell – Dark Souls and the value of content marketing