Switch. A simple message that has done Nintendo a lot of favours in the past year. So why does it fall short of the mark as the cornerstone of Apple’s new ad campaign for the iPhone? We are faced with an image split in two. On one side there is “your phone”, the other "iPhone". … Continue reading iWay or the highway – has Apple gone stale?
I recently ended my time working as a social media marketing manager for a Nottingham based estate agent. To facilitate the handover I had a number of meetings with my successor and they got me thinking - what's the best way to get started with digital marketing? My colleague was a beginner in the field, … Continue reading Google’s Digital Garage – a beginner’s toolkit for marketing success
Whether a consumer is presented with a masked figure with a penchant for existential dread or an incisive piece of analysis on the current real estate market, you can be sure that thought and conviction were requisite components in the creation of their experience. “Show don't tell” has become something of a mantra for game … Continue reading Show don’t tell – Dark Souls and the value of content marketing
Web design is something that almost everyone interacts with on a daily basis, but it seems that surprisingly few people get to grips with what goes into a fully functional site. It's something that I've grown increasingly interested in, both on the SEO / PPC side of things (what makes your website crop up when … Continue reading Web Design for Everybody
In an essay critiquing the cynicism, self-reference, and black humour that had gained prominence in America David Foster Wallace famously wrote that irony was “ruining our culture”. In Dave's eyes there was a time and a place for postmodernist irony, and it was the fifties and sixties. He appreciated that this ironic voice has always … Continue reading “The ironic voice”