Show don’t tell – Dark Souls and the value of content marketing 

Whether a consumer is presented with a masked figure with a penchant for existential dread or an incisive piece of analysis on the current real estate market, you can be sure that thought and conviction were requisite components in the creation of their experience. “Show don't tell” has become something of a mantra for game … Continue reading Show don’t tell – Dark Souls and the value of content marketing