There's an acronym that is striking fear into the heart of every CEO, CIO and digital marketer. It's not MIA, USA, or the deeply disturbing LMAO - no, it's everyone's favourite piece of data security legislation, GDPR. The General Data Protection Regulation, which comes into force on the 25th of May, is giving pretty much … Continue reading GDPR Digital Communications: The Good, The Bad and The Desperate
“Oh, this is bad, this is really bad! You work, and you slave, and you steal just enough for a sweet lick of that shiny brass ring... don't I get a lick? Doesn't Gil get a lick?” This question is posed by perhaps one of the most deeply satirical characters in The Simpsons, Gil Gunderson. … Continue reading “Doesn’t Gil get a lick?” – Sales tips from a Simpsons standout
Everyone knows Monopoly: the game with the potential to destroy relationships and ruin perfectly pleasant rainy afternoons. There is, however, something timeless about the real-estate peddling simulator. The colourful banknotes (that are inevitably embezzled by a corrupt banker), navigating the board as a Scottie dog, and the smug feeling of having won second prize in … Continue reading Monopoly Empire – Brands and billboards
In recent years more and more people have been succumbing to smart-device procrastination. eMarketer found that on average US mobile users now spend as many as 4 hours on their phones every day, with other studies substantiating their findings. Alarming? Maybe a little. A host of productivity applications have set their sights on this emergent mobile culture. … Continue reading Smart usage: Two productivity application trends to get you thinking
Switch. A simple message that has done Nintendo a lot of favours in the past year. So why does it fall short of the mark as the cornerstone of Apple’s new ad campaign for the iPhone? We are faced with an image split in two. On one side there is “your phone”, the other "iPhone". … Continue reading iWay or the highway – has Apple gone stale?
I recently ended my time working as a social media marketing manager for a Nottingham based estate agent. To facilitate the handover I had a number of meetings with my successor and they got me thinking - what's the best way to get started with digital marketing? My colleague was a beginner in the field, … Continue reading Google’s Digital Garage – a beginner’s toolkit for marketing success
Whether a consumer is presented with a masked figure with a penchant for existential dread or an incisive piece of analysis on the current real estate market, you can be sure that thought and conviction were requisite components in the creation of their experience. “Show don't tell” has become something of a mantra for game … Continue reading Show don’t tell – Dark Souls and the value of content marketing