Post-publication: the nips, the tucks and the cut-ups

Publishing your creations is a funny thing. It means sending them out into the big bad world and inviting both praise and criticism. It also normally means calling time on any final nips and tucks and declaring it a “finished product”, but this isn’t always the case. A host of filmmakers, musicians and authors have … Continue reading Post-publication: the nips, the tucks and the cut-ups

What do millennials and goldfish have in common?

Goldfish In a much cited and frankly extraordinary commencement speech delivered to the 2005 graduates of Kenyon College, David Foster Wallace told a story about goldfish. Two young fish are swimming along together. Another older fish passes them and says, “morning boys, how’s the water?” The two fish swim on for a while, then one … Continue reading What do millennials and goldfish have in common?

GDPR Digital Communications: The Good, The Bad and The Desperate

There's an acronym that is striking fear into the heart of every CEO, CIO and digital marketer. It's not MIA, USA, or the deeply disturbing LMAO - no, it's everyone's favourite piece of data security legislation, GDPR. The General Data Protection Regulation, which comes into force on the 25th of May, is giving pretty much … Continue reading GDPR Digital Communications: The Good, The Bad and The Desperate

“Doesn’t Gil get a lick?” – Sales tips from a Simpsons standout

“Oh, this is bad, this is really bad! You work, and you slave, and you steal just enough for a sweet lick of that shiny brass ring... don't I get a lick? Doesn't Gil get a lick?” This question is posed by perhaps one of the most deeply satirical characters in The Simpsons, Gil Gunderson. … Continue reading “Doesn’t Gil get a lick?” – Sales tips from a Simpsons standout

Monopoly Empire – Brands and billboards

Everyone knows Monopoly: the game with the potential to destroy relationships and ruin perfectly pleasant rainy afternoons. There is, however, something timeless about the real-estate peddling simulator. The colourful banknotes (that are inevitably embezzled by a corrupt banker), navigating the board as a Scottie dog, and the smug feeling of having won second prize in … Continue reading Monopoly Empire – Brands and billboards

Smart usage: Two productivity application trends to get you thinking

In recent years more and more people have been succumbing to smart-device procrastination. eMarketer found that on average US mobile users now spend as many as 4 hours on their phones every day, with other studies substantiating their findings. Alarming? Maybe a little. A host of productivity applications have set their sights on this emergent mobile culture. … Continue reading Smart usage: Two productivity application trends to get you thinking