“Doesn’t Gil get a lick?” – Sales tips from a Simpsons standout

“Oh, this is bad, this is really bad! You work, and you slave, and you steal just enough for a sweet lick of that shiny brass ring... don't I get a lick? Doesn't Gil get a lick?” This question is posed by perhaps one of the most deeply satirical characters in The Simpsons, Gil Gunderson. … Continue reading “Doesn’t Gil get a lick?” – Sales tips from a Simpsons standout

Monopoly Empire – Brands and billboards

Everyone knows Monopoly: the game with the potential to destroy relationships and ruin perfectly pleasant rainy afternoons. There is, however, something timeless about the real-estate peddling simulator. The colourful banknotes (that are inevitably embezzled by a corrupt banker), navigating the board as a Scottie dog, and the smug feeling of having won second prize in … Continue reading Monopoly Empire – Brands and billboards

Smart usage: Two productivity application trends to get you thinking

In recent years more and more people have been succumbing to smart-device procrastination. eMarketer found that on average US mobile users now spend as many as 4 hours on their phones every day, with other studies substantiating their findings. Alarming? Maybe a little. A host of productivity applications have set their sights on this emergent mobile culture. … Continue reading Smart usage: Two productivity application trends to get you thinking

Google’s Digital Garage – a beginner’s toolkit for marketing success

I recently ended my time working as a social media marketing manager for a Nottingham based estate agent. To facilitate the handover I had a number of meetings with my successor and they got me thinking - what's the best way to get started with digital marketing? My colleague was a beginner in the field, … Continue reading Google’s Digital Garage – a beginner’s toolkit for marketing success

Show don’t tell – Dark Souls and the value of content marketing 

Whether a consumer is presented with a masked figure with a penchant for existential dread or an incisive piece of analysis on the current real estate market, you can be sure that thought and conviction were requisite components in the creation of their experience. “Show don't tell” has become something of a mantra for game … Continue reading Show don’t tell – Dark Souls and the value of content marketing